Branding in Urban Discourse Space: Region’s Identity as Attraction Factor
نویسندگان
چکیده
منابع مشابه
The Role of Urban Design on the Branding of Urban Space
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Understanding the dynamics by which urban areas attract visitors is significant for urban development in cities. In addition, identifying services that relate to highly attractive districts is useful to make policies regarding the placement of such places. Thus, we present a framework for classifying districts in cities by their attractiveness to visitors, and relating Points of Interests (POIs...
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the aim of this research paper was to determine the role of urban space design on cities competitiveness in the process of globalization. in the era of globalization and with the rush of investors to find attractive places for investment, cities are becoming the focal points for investors and the urban managers, who need to present a variety of attractions to draw financial capital and be able ...
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Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...
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ژورنال
عنوان ژورنال: SHS Web of Conferences
سال: 2018
ISSN: 2261-2424
DOI: 10.1051/shsconf/20185001066